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According to Chicago Business:
James Bond has inspired sales of Aston Martins and BMWs with his super-cool onscreen wheels. Now a vampire who drives a Volvo is getting the attention of young drivers.
Since the release of “Twilight” in 2008, teens and young adults have been drawn to the Volvo C30, driven by the character Edward Cullen.
“All these teenagers were going crazy about the C30,” says Carmelo Scalzo, general manager of Volvo of Oak Park. “After the movie launched, we saw this spike in C30 sales. We didn’t know what had happened until we put two and two together.”
We haven't heard much word on the dark Volvo featured in New Moon but it would be interesting to see if around this time next year there has been an increase in sales for those vehicles also.
Read the full article here.
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